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Iplayco has partnered with mobile gaming publisher, Rovio Entertainment to develop several new interactive and gamified Angry Birds-themed attractions.
Lauren Heath-Jones | Planet Attractions | 14 Mar 2024
Iplayco has partnered with mobile gaming publisher, Rovio Entertainment to develop several new interactive and gamified Angry Birds-themed attractions.
The line-up was revealed at this year’s DEAL, which took place in Dubai at the beginning of March, with highlights including Attack on Pig City Ballistic Adventure, Protect Bird Village; a Tag Active eaxperience, and the interactive Angry Birds inflatable bounce park, with more customisable offerings currently under development.
Now available worldwide, the attractions are billed as “interactive, digital experiences” and feature media-guided AV interaction and gamified elements to further immerse guests in the Angry Birds storyline.
“We’re excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand,” said Katri Chacona, head of brand licensing at Rovio Entertainment.
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