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A new immersive experience based on beloved pre-school IP
Lauren Heath-Jones | Planet Attractions | 17 Aug 2023
A new immersive experience based on beloved pre-school IP Peppa Pig is scheduled to launch in the UK next year.
Called Peppa Pig: Surprise Party, the experience will feature an interactive theatrical performance, as well as themed food and beverage offerings and a retail area with exclusive Peppa Pig-themed merchandise.
The new experience is the result of a licensing agreement between Immersive Everywhere, the immersive arm of live events company The Everywhere Group, and toy manufacturer Hasbro.
“We are thrilled to and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most beloved brands; Peppa Pig,” said Mark Hurry, joint CEO of The Everywhere Group.
“By expanding beyond traditional theatre and venturing into diverse locations, such as shopping centres and theme parks, we are revolutionising the way brand engage with their audiences and creating truly unforgettable experiences.”
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