British trade association Experience UK is set to make its presence felt at the upcoming Saudi Entertainment and Amusement Expo (SEA) in Riyadh.

Tom Anstey | Planet Attractions | 29 Apr 2024


British trade association Experience UK is set to make its presence felt at the upcoming Saudi Entertainment and Amusement Expo (SEA) in Riyadh.
Running this year from 7-9 May, the three-day event offers professionals the chance to network in a region to meet thousands of buyers and investors within Saudi Arabia’s lucrative and ever-expanding leisure and entertainment sector.
This year, the UK Pavilion, themed “Kingdom of Creativity and Innovation,” will host an impressive roster of British firms including the likes of Simworx, Attractions.io and Christie. On the stand, each company will pioneer unique advancements in the realm of visitor experiences.
“Experience UK represents a wealth of UK talent that has worked on iconic projects all over the world,” said Ian Clappison, CEO of Experience UK. “Together with our partners, the Department for Business & Trade, we collectively are committed to helping our members understand new markets and provide them with a platform to engage with prospective buyers and developers. SEA provides a unique platform to do this in an exciting and emerging market.”
More on SEA here
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