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A recent Wall Street Journal report highlights growing internal concerns at Disney about the long-term effects of rising prices at its theme parks.
Tom Anstey | Planet Attractions | 11 Feb 2025
A recent Wall Street Journal report highlights growing internal concerns at Disney about the long-term effects of rising prices at its theme parks.
While ticket increases and add-ons like Lightning Lane have driven record revenue, some executives are reportedly questioning whether Disney is reaching the limit of what families are willing to pay. Internal surveys reportedly indicate a decline in guests planning return visits, raising questions about whether the company is sacrificing future loyalty for short-term profits.
In what appears to be a response to the article, Disney issued a statement today defending its pricing strategy. Disney Parks Chairman Josh D’Amaro and CFO Hugh Johnston emphasized that the company offers a range of pricing options to keep visits accessible, citing ongoing promotions and discount programs.
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