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Engaging with culture and heritage improves the health and wellbeing of UK adults to the tune of £8bn every year, according to research commissioned by the Department for Culture, Media and Sport (DCMS).
Tom Anstey | Planet Attractions | 13 Jan 2025
Engaging with culture and heritage improves the health and wellbeing of UK adults to the tune of £8bn every year, according to research commissioned by the Department for Culture, Media and Sport (DCMS).
The research is part of DCMS’s Cultural and Heritage Capital Programme, which aims to ensure that policy decisions are based on the economic, social and cultural contribution that DCMS sectors make to society.
Conducted by Frontier Economics, the research pioneered new methodology to monetise the health and wellbeing benefits of cultural and heritage engagement.
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