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Copenhagen’s tourist body is offering visitors to the Danish city the chance to pay for a variety of attractions in the city by completing a number of climate-friendly actions
Tom Anstey | Planet Attractions | 11 Jul 2024
Taking public transport or a bike to Copenhagen's iconic heating plant grants a unique experience of skiing down its slope on the building’s roof Credit: VisitCopenhagen
The Danish city of Copenhagen is planning to reward visitors who take part in environmentally friendly activities such as litter picking, cycling or travelling on public transport by giving them free food, tours and other cultural experiences.
Part of a pilot programme by tourism authority Wonderful Copenhagen called CopenPay, the scheme runs from July 15 to August 11 and sees green actions “transformed into currency”.
For visitors to the National Gallery of Denmark, if they collect and bring plastic waste to the institution, they will be granted access to a special workshop where they can turn the rubbish into a piece of art. Meanwhile, those who cycle or take public transport to the city’s famous heating plant will be allowed to ski down the artificial ski slope which has been constructed on the building’s roof.
According to Wonderful Copenhagen, the city aims to inspire visitors to make conscious green choices and help bridge the large gap between the desire to act sustainably and their actual behaviour.
“It’s a core task for us to make travelling sustainable,” said Mikkel Aarø-Hansen, CEO at Wonderful Copenhagen.
“We will only succeed if we bridge the large gap between the visitors’ desire to act sustainably and their actual behaviour.
“We want visitors to make conscious, green choices and hopefully end up getting even better experiences while they visit.”
The system has been designed with simplicity in mind, with visitors able to show a train ticket, arrive on a bicycle, or present other simple proof of green actions to redeem their rewards.
More than 20 attractions within the city are taking part in the CopePay scheme, which not only aims to enhance the guests' local experience but also to inspire other destinations.
“We must turn tourism from being an environmental burden into a force for positive change, and one important step in this transformation is to change how we move around on the destination, what we consume, and how we interact with the locals. With CopenPay we want travellers as well as local attractions to focus on the change and the choices we need to make,” said Aarø-Hansen.
“Since travelling is international, our success is dependent on the choices of people and destinations elsewhere. We therefore also strive to inspire sustainable behaviours and cultural appreciation worldwide.”
If successful, the pilot scheme will be rolled out to operate year-round.
Tourism
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