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eCommerce software platform and app innovator Convious has launched a new technology that allows attractions to enhance the visitor experience with targeted messaging.
| 28 Jul 2022
eCommerce software platform and app innovator Convious has launched a new technology that allows attractions to enhance the visitor experience with targeted messaging.
A part of the Convious advanced automated marketing package, the new module recognises where visitors are in their journey and tailors content accordingly to bring them the most relevant experience online.
When provided with consent, attractions can use the technology to create profiles that group visitors into different audiences and deliver customised messaging when they visit the website.
“According to research, 76% of customers are tired of generic experiences and are more engaged when the content speaks directly to them, quickly meeting their needs at that given moment,” said Vanessa Fargard, product manager at Convious.
“By being able to offer visitors a more personalised experience, visitors find what they are looking for quicker and with ease. With customised calls to action, visitors are more likely to make desired decisions - a true win-win situation for visitors and destinations. We are proud to be able to offer this on a large scale for all partners because this is data-driven marketing made simple for everyone.”
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