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Attractions management platform Convious has responded to purchasing behaviour trends across the leisure industry by introducing two new algorithms, each designed to help operators maximise bookings and encourage forward planning.
Tom Anstey | Planet Attractions | 14 Apr 2023
Attractions management platform Convious has responded to purchasing behaviour trends across the leisure industry by introducing two new algorithms, each designed to help operators maximise bookings and encourage forward planning.
The newly-introduced strategies, says Convious, are based around rewarding customers for two types of behaviour: early bird purchases and being the first to buy on a particular date.
The Early Bird pricing algorithm is designed to reward guests for purchasing in advance, with prices set to increase every specified number of days. Meanwhile, the Buy First, Pay Less strategy rewards guests for being among the first to buy for a particular date, with price increases based on the number of tickets sold.
“For both pricing models, each operator defines the steps and time frame in which the price increases, using the Convious AI to analytically inform these decisions based on the trends and buying habits of their unique audience, defined objectives and information about what parameters affect visitation at the type of venue, such as weather and time of day,” said Dovile Noreike, data scientist at Convious.
“Our algorithms are continually learning and evolving to deliver the best results, reducing manual work for operators and ensuring better experiences for guests.”
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