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Attractions industry veteran Clara Rice has been named global marketing director of Adirondack Studios (ADKS), a creative solution provider targeting designers, producers, artists and other themed entertainment professionals.
Lauren Heath-Jones | Planet Attractions | 19 Oct 2023
Attractions industry veteran Clara Rice has been named global marketing director of Adirondack Studios (ADKS), a creative solution provider targeting designers, producers, artists and other themed entertainment professionals.
Rice joins the company after nearly 16 years with themed entertainment developer JRA, part of RWS Global, where she held several high-profile positions including director of communication.
Since 2021, Rice has served as director of global marketing of RWS Global, following the group’s acquisition of JRA, where she helmed the relaunch of the marketing departments for the company’s four subsidiaries: RWS, JRA, ted and ARC, as well as led a year-long campaign, highlighting RWS’ collective 120 years experience in the attractions sector.
In addition, Rice has held several leadership roles within the Themed Entertainment Association (TEA) serving on the Eastern North America Divisional Board, NextGen Committee and International Board and Executive Committee.
“I feel like joining ADKS is a new adventure,” Rice said.
“Experiencing the industry from the fabrication side will be an exciting new journey for me, and I look forward to sharing the storyies of ADKS’ projects and people to a global audience.
“From my perspective, ADKS’ legacy of creativity and innovation has been a best kept secret – one that I can’t wait to divulge in this new role.”
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