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Popular children’s IP Bluey is set to make its way to the Merlin-operated Alton Towers, with the character arriving at CBeebies Land starting March 23.
Tom Anstey | Planet Attractions | 09 Feb 2024
Popular children’s IP Bluey is set to make its way to the Merlin-operated Alton Towers, with the character arriving at CBeebies Land starting March 23.
One of the world’s most popular children’s brands, Bluey will now appear at the themed land in the form of an in-person meet-and-greet experience.
“Bluey has captured the hearts of children and adults alike all over the world and we are delighted that our much-loved brand is coming to CBeebies Land for guests to enjoy,” said Natasha Spence, head of Attractions - Live Events at BBC Studio.
The news follows a separate announcement earlier this month that Bluey would also be appearing at London’s Kew Gardens, with an interactive trail inspired by the show to appear during the Easter school holidays.
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