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Attraktion! GmbH, an innovator in immersive entertainment experiences, has announced a new partnership with Angry Birds’ creator Rovio Entertainment to bring the beloved gaming franchise to its unique high-end Playneo product.
Lauren Heath-Jones | Planet Attractions | 21 Jun 2023
Attraktion! GmbH, an innovator in immersive entertainment experiences, has announced a new partnership with Angry Birds’ creator Rovio Entertainment to bring the beloved gaming franchise to its unique high-end Playneo product.
Under the new licensing agreement, which was facilitated by Angry Birds’ global licensing agency IMG, the two brands will come together to create an engaging immersive experience for players around the globe, featuring high-quality graphics and gameplay based on the popular media franchise.
Playneo, a groundbreaking gaming experience developed by Attraktion!, combines cutting-edge technology and immersive gameplay to create what the company calls a ‘truly next-level free-roam entertainment platform’.
The incorporation of the globally recognised Angry Birds franchise adds an extra layer of excitement and familiarity for players and gaming enthusiasts of all ages.
The game was previewed at this year’s IAAPA Expo Asia, which took place at the Marina Bay Sands Convention Centre in Singapore in June. It will officially launch in the US, UAE, Germany and Austria in October this year.
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