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A new survey has revealed that around a third of visitors to attractions would like to see investment made when it comes to mobile food and beverage ordering.
Tom Anstey | Planet Attractions | 06 Sep 2024
A new survey has revealed that around a third of visitors to attractions would like to see investment made when it comes to mobile food and beverage ordering.
Working alongside SSA Ventures, initial research by Attractions.io was based on data collected from 1,000 attraction guests across both the US and Europe, with more than 200 operators contributing to the study.
Looking at the impact of technology on visitor experiences, it was revealed that a significant portion of guests would like improvements made to F&B order systems, also adding that they would also interested in technology being used to incentivise repeat visits with offers and rewards.
In addition, for technology use to be successful, it must add to or aid, not distract. Along these lines, more than a quarter of respondents said that existing digital experiences can prove a distraction, rather than an aid.
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