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'AI may be most powerful technology our company has ever seen', says Disney chief Iger | Planet Attractions
     



'AI may be most powerful technology our company has ever seen', says Disney chief Iger

Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.






Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.

Iger was asked about the technology at Disney’s annual shareholder meeting Thursday, telling those in attendance that “AI may, in fact, be the most powerful technology that our company has ever seen, including its ability to enhance and enable consumers to access, experience and enjoy our entertainment.”

He added that the tech is “already enabling our company to be more efficient, and we’re only just beginning to deploy it for those purposes.”

However, he added notes of caution.

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'AI may be most powerful technology our company has ever seen', says Disney chief Iger | Planet Attractions


'AI may be most powerful technology our company has ever seen', says Disney chief Iger

Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.






Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.

Iger was asked about the technology at Disney’s annual shareholder meeting Thursday, telling those in attendance that “AI may, in fact, be the most powerful technology that our company has ever seen, including its ability to enhance and enable consumers to access, experience and enjoy our entertainment.”

He added that the tech is “already enabling our company to be more efficient, and we’re only just beginning to deploy it for those purposes.”

However, he added notes of caution.

More from The Hollywood Reporter


 



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