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A new attraction from developer HyperSpace has opened its doors in Riyadh, with the ‘digital theme park’ acting as a hybrid of content creation arena and videogame for its visitors
Tom Anstey | Planet Attractions | 08 Dec 2023
House of Hype is a hybrid of content creation arena and physical videogame Credit: HyperSpace
Attractions developer HyperSpace has launched its latest development - a “digital theme park” experience that aims to bridge the gap between digital and physical entertainment.
Called House of Hype, the new attraction has opened its doors in Riyadh, Saudi Arabia, and offers interactive social media content creation design stations, full body gaming, virtual music production stages, immersive theatre and experiential retail. Covering 60,000sq ft (5,500sq m), the attraction combines 46 creator experiences, 29 immersive attractions, and 32 gaming experiences into one overall visitor experience.
Among its features House of Hype offers an inhouse currency dubbed HyperCoin, which visitors can find, earn, buy and spend as part of the experience. The park is “played” like a videogame using the PARX mobile app, with prizes, games and points on offer for every experiential interaction. This is managed by AI data analysis, which is used to generate responsive experiences for players as they navigate their way through the park.
“Our park is an exciting hybrid of content creation arena and physical videogame,” said Alexander Heller, HyperSpace founder and CEO.“
“The opening marks the start of a new trend of in-person shared experiences, designed by the best creative minds and bringing together big brands with technological innovation, to support new retail spaces and revamp old ones - driving footfall, boosting profitability and stamping a distinctive identity on each location.”
House of Hype is the second such attraction for HyperSpace, which earlier this year launched its debut attraction AYA. Smaller in size than House of Hype, AYA has already sold more than 500,000 tickets. House of Hype expects to sell more than a million tickets each year, with a third site from HyperSpace to open in 2024 in the US.
HyperSpace has grand ambitions in the attractions market, with the company announcing last month US$55m (€50m, £43.6m) of Series A financing in a round led by Galaxy Interactive, including participation from the Saudi Arabian entertainment initiative, Riyadh Season, SEGA Ventures, and Apis Venture Partners.
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