Meow Wolf has officially launched its new Omega Mart experience at Area 15 in Las Vegas, Nevada, US, with a stunning projection-mapped desert landscape a part of the immersive art installation.
Described as a “man made natural high”, Projected Desert was developed in collaboration with the Mexico City-based CocoLab, which projection mapped visuals by artists such as Alex and Allyson Grey, Luke Brown, Tetramode, and Android Jones. Musician Brian Eno created the musical score.
Omega Mart is a fake supermarket, with the store acting as a collection of portals into other worlds, including Projected Desert.
“I like to describe this experience as a kind of embodied, free-roaming, open world videogame,” said Corvas Brinkerhoff, executive creative director at Meow Wolf Las Vegas.
“Nothing beats the real thing - being in your body and having an embodied experience.”
The installation features a 36-foot-tall (11m), 4,000sq ft (372sq m) rock canyon, which then has a psychedelic animated experience projected on it.
“The artists all have a practice of going into some kind of altered state of consciousness and then coming back and showing the world what they experienced,” said Brinkerhoff. “All of these different pieces of visionary art are being woven together to create this other-worldly journey.”
Meow Wolf has officially launched its new Omega Mart experience at Area 15 in Las Vegas, Nevada, US, with a stunning projection-mapped desert landscape a part of the immersive art installation.
Described as a “man made natural high”, Projected Desert was developed in collaboration with the Mexico City-based CocoLab, which projection mapped visuals by artists such as Alex and Allyson Grey, Luke Brown, Tetramode, and Android Jones. Musician Brian Eno created the musical score.
Omega Mart is a fake supermarket, with the store acting as a collection of portals into other worlds, including Projected Desert.
“I like to describe this experience as a kind of embodied, free-roaming, open world videogame,” said Corvas Brinkerhoff, executive creative director at Meow Wolf Las Vegas.
“Nothing beats the real thing - being in your body and having an embodied experience.”
The installation features a 36-foot-tall (11m), 4,000sq ft (372sq m) rock canyon, which then has a psychedelic animated experience projected on it.
“The artists all have a practice of going into some kind of altered state of consciousness and then coming back and showing the world what they experienced,” said Brinkerhoff. “All of these different pieces of visionary art are being woven together to create this other-worldly journey.”
