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Universal Beijing set to introduce a host of new experiences based on top IPs

Honor of Kings, Minions and Jurassic World are all set to feature in a range of new themed experiences coming to Universal Beijing this year




(Left to right) Honor of Kings, Minions and Jurassic World will all be getting new themed experiences at Universal Beijing in 2022

IPs including Honor of Kings, Minions and Jurassic World are being utilised at Universal Beijing, which is introducing a number of new experiences in 2022 based on the popular franchises.



On April 8, the resort debuted the first of a number of thematic entertainment experiences, with the launch of Universal Studios Beijing: Honor of Kings Heroes Live.

Honor of Kings - a multiplayer online battle arena game popular in China - has been brought to life by Universal in collaboration with Honor of Kings publisher Tencent. The live experience features a special parade, as well as meet and greet opportunities and themed merchandise, which will be available for purchase at the resort.

The parade, says Universal, is based on the royal parade held by empress Wu Zetian in Chang’An City in Honor of Kings and depicts a battle between red and blue factions who battle in the live experience as the procession passes.



In the coming months, Universal says it's also planning to rollout out further themed experiences, including the newly built Minions-themed hotel rooms, which are coming to the Universal Studios Grand Hotel.

Decorated with a series of movie stills and themed amenities, the rooms will act as an extension of the park’s Minion Land.

With the addition of the hotel rooms, guests will be able to enjoy a day of fun with more than a hundred Minions, including fan favourites Kevin, Stuart and Bob, and iconic rides such as Despicable Me Minion Mayhem, while also enjoying Minions-themed food and beverages and picking up exclusive themed merchandise in the park.



With the launch of the latest film in the Jurassic World franchise coming on June 10, new thematic experiences in the Isla Nublar section of the park will see “dinosaurs on the run in the resort”.

In addition to dinosaurs roaming the park, new entertainment experiences, accommodations and ticketed products are in the works. Promising “a stunning immersive staycation experience”, Universal says that more details about what this will entail will be revealed in due course.

The park, which opened in September last year, is already working on the second phase of its development, with current plans seeing the CN¥50bn (US$7.74bn, €6.55bn, £5.61bn) resort expanded by 2.2sq km to include a second park, a waterpark (0.84sq mi) and five new hotels.


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Universal Beijing set to introduce a host of new experiences based on top IPs | Planet Attractions
news

Universal Beijing set to introduce a host of new experiences based on top IPs

Honor of Kings, Minions and Jurassic World are all set to feature in a range of new themed experiences coming to Universal Beijing this year




(Left to right) Honor of Kings, Minions and Jurassic World will all be getting new themed experiences at Universal Beijing in 2022

IPs including Honor of Kings, Minions and Jurassic World are being utilised at Universal Beijing, which is introducing a number of new experiences in 2022 based on the popular franchises.



On April 8, the resort debuted the first of a number of thematic entertainment experiences, with the launch of Universal Studios Beijing: Honor of Kings Heroes Live.

Honor of Kings - a multiplayer online battle arena game popular in China - has been brought to life by Universal in collaboration with Honor of Kings publisher Tencent. The live experience features a special parade, as well as meet and greet opportunities and themed merchandise, which will be available for purchase at the resort.

The parade, says Universal, is based on the royal parade held by empress Wu Zetian in Chang’An City in Honor of Kings and depicts a battle between red and blue factions who battle in the live experience as the procession passes.



In the coming months, Universal says it's also planning to rollout out further themed experiences, including the newly built Minions-themed hotel rooms, which are coming to the Universal Studios Grand Hotel.

Decorated with a series of movie stills and themed amenities, the rooms will act as an extension of the park’s Minion Land.

With the addition of the hotel rooms, guests will be able to enjoy a day of fun with more than a hundred Minions, including fan favourites Kevin, Stuart and Bob, and iconic rides such as Despicable Me Minion Mayhem, while also enjoying Minions-themed food and beverages and picking up exclusive themed merchandise in the park.



With the launch of the latest film in the Jurassic World franchise coming on June 10, new thematic experiences in the Isla Nublar section of the park will see “dinosaurs on the run in the resort”.

In addition to dinosaurs roaming the park, new entertainment experiences, accommodations and ticketed products are in the works. Promising “a stunning immersive staycation experience”, Universal says that more details about what this will entail will be revealed in due course.

The park, which opened in September last year, is already working on the second phase of its development, with current plans seeing the CN¥50bn (US$7.74bn, €6.55bn, £5.61bn) resort expanded by 2.2sq km to include a second park, a waterpark (0.84sq mi) and five new hotels.


 



© Kazoo 5 Limited 2024