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Online gardening marketplace Sproutl has formed a strategic partnership with one of Britain’s most-visited attractions - Royal Botanic Gardens, Kew.
| 20 Apr 2022
Online gardening marketplace Sproutl has formed a strategic partnership with one of Britain’s most-visited attractions - Royal Botanic Gardens, Kew.
The new partnership will see Sproutl become an official stockist of Kew-branded merchandise, which will include the launch of the co-curated ‘Kew X Sproutl collections’ later this summer.
This partnership is the perfect marriage of a tech startup with the world’s most famous science and horticulture institution,” said Anni Noel-Johnson, CEO and co-founder of Sproutl.
“This will allow Sproutl customers to access Kew’s branded products and help introduce a new audience to Kew.”
Kew Gardens, also a Unesco World Heritage Site, became the most visited paid attraction in the UK in 2020, with 1.2 million visitors enjoying the outdoor attraction during the height of the global pandemic.
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