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The post-pandemic return of tourism worldwide has seen Merlin Entertainments move back to profit, with the operator returning to its pre-pandemic growth trajectory.
Tom Anstey | Planet Attractions | 03 Jul 2023
The post-pandemic return of tourism worldwide has seen Merlin Entertainments move back to profit, with the operator returning to its pre-pandemic growth trajectory.
In 2022, 56.4 million people visited a Merlin park, hotel or holiday village - an increase from 35.2 million visitors in 2021. This rise in footfall boosted revenues by 59 percent to £2bn for the year.
As a result, Merlin, which operates attractions in 25 countries, saw pre-tax profits of £136m last year, compared with a loss of £94m in 2021.
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