Monopoly Lifesized opens in Saudi Arabia | Planet Attractions
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Monopoly Lifesized opens in Saudi Arabia
Hasbro’s Monopoly Lifesized has opened in Riyadh following a three-way partnership between the toy manufacturer, the Al Hokair Group and The Path Entertainment Group
Lauren Heath-Jones | Planet Attractions | 08 Dec 2022
Monopoly Lifesized combines elements from the iconic game with escape room-style challenges
Hasbro has partnered with The Path Entertainment Group and Al Hokair Group to bring Monopoly Lifesized to Riyadh, Saudi Arabia.
The new permanent attraction has opened as part of Riyadh Season, the city’s annual culture and arts festival, and is located in the Boulevard World zone. It’s the first of several such attractions to open in the city with additional Monopoly Lifesized attractions set to open next year, alongside a Monopoly-themed Top Hat restaurant.
First launched in London in 2021, Monopoly Lifesized is an interactive game experience that combines escape room-style challenges with traditional elements from the iconic board game.
Described as an “immersive, on-your-feet version of the world’s favourite family board game,” the 80-minute experience takes place on a giant version of the famous Monopoly board, with players completing challenges to pass go, escape jail, earn money and purchase property on their way round.
“Monopoly is a timeless classic, and we’re thrilled to continue offering more meaningful ways for families and future generations to engage with the brand,” said Matt Proulx, VP of located-based entertainment at Hasbro.
“At Hasbro we recognise immense brand-building opportunities, as part of our blueprint 2.0 strategy, and we’ll continue to bring these exciting experiences to life, just like with 'Monopoly Lifesized'.”
Commenting on the opening, Mohamed Attia, entertainment general manager at Al Hokair Group, said: “Monopoly Lifesized is a real-life, full-sized version of Monopoly offering the chance to hop around the board and build the property empire of your dreams.
“It’s built as a hybrid of escape rooms, board games and team challenges – in other words, loads of fun.”
Monopoly Lifesized opens in Saudi Arabia | Planet Attractions
news
Monopoly Lifesized opens in Saudi Arabia
Hasbro’s Monopoly Lifesized has opened in Riyadh following a three-way partnership between the toy manufacturer, the Al Hokair Group and The Path Entertainment Group Lauren Heath-Jones | Planet Attractions | 08 Dec 2022
Monopoly Lifesized combines elements from the iconic game with escape room-style challenges
Hasbro has partnered with The Path Entertainment Group and Al Hokair Group to bring Monopoly Lifesized to Riyadh, Saudi Arabia.
The new permanent attraction has opened as part of Riyadh Season, the city’s annual culture and arts festival, and is located in the Boulevard World zone. It’s the first of several such attractions to open in the city with additional Monopoly Lifesized attractions set to open next year, alongside a Monopoly-themed Top Hat restaurant.
First launched in London in 2021, Monopoly Lifesized is an interactive game experience that combines escape room-style challenges with traditional elements from the iconic board game.
Described as an “immersive, on-your-feet version of the world’s favourite family board game,” the 80-minute experience takes place on a giant version of the famous Monopoly board, with players completing challenges to pass go, escape jail, earn money and purchase property on their way round.
“Monopoly is a timeless classic, and we’re thrilled to continue offering more meaningful ways for families and future generations to engage with the brand,” said Matt Proulx, VP of located-based entertainment at Hasbro.
“At Hasbro we recognise immense brand-building opportunities, as part of our blueprint 2.0 strategy, and we’ll continue to bring these exciting experiences to life, just like with 'Monopoly Lifesized'.”
Commenting on the opening, Mohamed Attia, entertainment general manager at Al Hokair Group, said: “Monopoly Lifesized is a real-life, full-sized version of Monopoly offering the chance to hop around the board and build the property empire of your dreams.
“It’s built as a hybrid of escape rooms, board games and team challenges – in other words, loads of fun.”
