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Japan exceeded all projections for inbound tourism in April 2025, welcoming a record-breaking three point nine one million international visitors — the highest monthly total in its history. This surge reflects the combined impact of a weaker yen, peak cherry blossom season, and pent-up global travel demand. Riding this momentum, the government has reaffirmed its ambitious target to nearly double annual tourist arrivals to sixty million by 2030, aiming to transform Japan into one of the world’s most visited and economically vibrant travel destinations.
Tom Anstey | Planet Attractions | 23 May 2025
Japan exceeded all projections for inbound tourism in April 2025, welcoming a record-breaking three point nine one million international visitors — the highest monthly total in its history. This surge reflects the combined impact of a weaker yen, peak cherry blossom season, and pent-up global travel demand. Riding this momentum, the government has reaffirmed its ambitious target to nearly double annual tourist arrivals to sixty million by 2030, aiming to transform Japan into one of the world’s most visited and economically vibrant travel destinations.
Japan’s tourism sector reached an all-time high in April 2025, recording 3.91 million international arrivals — the highest monthly figure ever logged. This 28.5% year-on-year increase shattered the previous record of 3.78 million set just three months earlier in January. It also marked the first time the country welcomed over 3.9 million visitors in a single month, underscoring its growing popularity as a global travel destination.
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