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JRA, part of the RWS Entertainment Group, has appointed Sam Xu to lead business development in the Asia-Pacific region.
| 26 May 2022
JRA, part of the RWS Entertainment Group, has appointed Sam Xu to lead business development in the Asia-Pacific region.
Xu joins the company from experience design firm Thinkwell, where he served as group director. He’s also held management positions at companies such as Kingsmen Beijing Co. Ltd. and Fu Expo, Beijing, and has worked on several high-profile attractions in Asia including Universal Beijing, Oriental Pearl Tower Park and Sunac Hangzhou Bay Theme Park.
In his new role, Xu will serve as the face of JRA in the region. He will focus on the attractions, tourism, leisure, hospitality and retail markets and will be responsible for raising brand awareness and driving growth in B2B experiences, as well as design, project management and master planning.
Commenting on Xu’s appointment, JRA vice-president Chloe Hausfeld, said: “While JRA has been working in the Asia-Pacific region for over four decades, hiring Sam further solidifies our commitment to the region and our belief in its potential.”
“Sam will bring a whole new level of service to the region. Each client will benefit from the strength of the entire international team, elevating the guest experience and bringing more smiles to visitors across the globe,” she added.
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