About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
House of Hype: New immersive attraction to open at Dubai Mall | Planet Attractions
     

news

House of Hype: New immersive attraction to open at Dubai Mall

A new immersive visitor attraction will open its doors at the Dubai Mall later this year




The attraction has been described as an “IRL gaming experience”   Credit: HyperSpace

A new immersive experiential destination is set to open at the Dubai Mall later this year.

Called House of Hype, the visitor attraction in the UAE is billed as a “celebration of hype culture” and immerses visitors in digital worlds dedicated to fashion, gaming, music, technology and NFTs.

Described both as a “portal to the metaverse” and an “IRL gaming experience,” the attraction will span 100,000sq ft (9,300sq m) and will feature 29 rooms, each designed to provide an “immersive sensory overload” and photo opportunities for social media.

HyperSpace is behind the development, with the company specialising in creating digital retailtainment destinations, with previous projects including AYA, a sister attraction dedicated to psychedelia at the Wafi City Mall, also in Dubai.

“Customers can interact with NFTs, the Metaverse and with blockchain technology in a simplified and uncomplicated way,” said a HyperSpace statement.,

“There will be people, fashion and art. Attendees can play games, explore immersive worlds, attend events, and shop. As they have these experiences, they can record and share them on ther social media profiles.”


Visitor attractions

 

Universal Helios Grand Hotel debuts at Epic Universe ahead of landmark opening





Merlin Entertainments to “usher in new era in entertainment” with RWS Global partnership





Lion King and Up attractions headed to Disneyland Paris, Disney reveals




Industry insights



The world is on fire, so why should we care about cultural heritage?



Video



WATCH: ‘Surround yourself in horror’ as Universal’s Horror Unleashed prepares for 2025 debut


In Depth



Supplier Showcase 2025: The biggest attractions projects landing worldwide this year



© Kazoo 5 Limited 2025
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
House of Hype: New immersive attraction to open at Dubai Mall | Planet Attractions
news

House of Hype: New immersive attraction to open at Dubai Mall

A new immersive visitor attraction will open its doors at the Dubai Mall later this year




The attraction has been described as an “IRL gaming experience”   Credit: HyperSpace

A new immersive experiential destination is set to open at the Dubai Mall later this year.

Called House of Hype, the visitor attraction in the UAE is billed as a “celebration of hype culture” and immerses visitors in digital worlds dedicated to fashion, gaming, music, technology and NFTs.

Described both as a “portal to the metaverse” and an “IRL gaming experience,” the attraction will span 100,000sq ft (9,300sq m) and will feature 29 rooms, each designed to provide an “immersive sensory overload” and photo opportunities for social media.

HyperSpace is behind the development, with the company specialising in creating digital retailtainment destinations, with previous projects including AYA, a sister attraction dedicated to psychedelia at the Wafi City Mall, also in Dubai.

“Customers can interact with NFTs, the Metaverse and with blockchain technology in a simplified and uncomplicated way,” said a HyperSpace statement.,

“There will be people, fashion and art. Attendees can play games, explore immersive worlds, attend events, and shop. As they have these experiences, they can record and share them on ther social media profiles.”


 



© Kazoo 5 Limited 2025