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Herschend Family Entertainment Corporation (“Herschend”), the world’s largest family-held themed attractions company, has officially completed its acquisition of Palace Entertainment’s 24 U.S. attractions, solidifying plans first shared in March.
Tom Anstey | Planet Attractions | 28 May 2025
Herschend Family Entertainment Corporation (“Herschend”), the world’s largest family-held themed attractions company, has officially completed its acquisition of Palace Entertainment’s 24 U.S. attractions, solidifying plans first shared in March.
As of today, Herschend operates 49 properties, with 22,000 hosts serving nearly 20 million guests annually. This milestone moment also coincides with Herschend’s 75th anniversary—two defining moments that underscore Herschend’s commitment to innovation and strategic growth, which aligns with its purpose of Bringing Families Closer Together by Creating Memories Worth Repeating®.
“This is a landmark moment—not just for Herschend, but for every host, guest, and community we serve,” said Andrew Wexler, CEO of Herschend. “To us, this is so much bigger than adding attractions to our portfolio of family brands—growth is about people. It’s about creating a great place to work so our hosts love what they do and can create memories worth repeating for our guests for generations to come.”
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