About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
Formula 1 and Tottenham Hotspur partner on world-first karting experience | Planet Attractions
     

news

Formula 1 and Tottenham Hotspur partner on world-first karting experience

Formula 1 and Tottenham Hotspur are joining forces to deliver a first-of-its-kind karting experience that will allow people of all abilities to feel as though they are part of an F1 Grand Prix




F1 Drive is a first-of-its-kind karting experience coming to London in 2024   Credit: F1 Drive

Tottenham Hotspur has announced a partnership with Formula 1 that will see the Premier League football club open a world-first in-stadium karting facility branded under the F1 banner.

Part of a 15-year strategic partnership between the London club and Formula 1, the experience aims to create an authentic F1 experience for drivers of all ages and ability levels.

Featuring both adult and junior race tracks, as well as dual karts to cater for accessibility requirements, F1 Drive - London will create an immersive experience designed to emulate the feel of an F1 Grand Prix.

To recreate the feel of driving an F1 car, each kart will be fitted with immersive audio, with sound effects taken from onboard recordings of the cars of Lewis Hamilton, Max Verstappen and Charles Leclerc during an F1 Grand Prix. Drivers will also hear commentary from David Croft and Naomi Schiff, as well as live driving tips as they manoeuvre round the race track.

Also taking from F1, the advanced karts will feature a simulated ‘DRS’ (Drag Reduction System) button on the steering wheel, which will allow greater speed when close to a competitor in front for dramatic overtakes. Karts also feature a ‘boost’ button, which will deliver additional power for short bursts of time and will recharge during a session.

The steering wheels are also advanced, with an 18cm LED display, providing data and updates to the driver such as lap times, intervals, boost level and flags.

Finally, timing screens, sector times and colours matching official F1 broadcast graphics add to the experience.

“We wanted to create a karting experience that truly captures the feeling and atmosphere of Formula 1 and offers an accessible entry point to our sport for as many people as possible, and F1 Drive – London is going to deliver on this vision and more,” said Jonny Haworth, director of Commercial Partnerships for Formula 1.

“Whether you’re just starting out on your motorsport journey with your eyes set on the F1 Grid or are looking for a great day out with family and friends, F1 Drive – London can deliver an authentic F1 experience for all.

I’m excited to see the karts launch and track testing begin, and I can’t wait to see our fans hitting the track in the new year.”

The experience is confirmed to open in 2024, with details on an official opening date and ticket sales to be announced in the coming weeks.


IP and Brands

 

Brogent plans Attack on Titan content as company also prepares to open trio of flying theatres in 2024





Attractions.io championing guest experience in 2024 with new product releases





Plans to build second Great Wolf waterpark resort in the UK move step closer after ‘in-principle’ deal agreed




Industry insights



Museum exhibition design trends



Video



WATCH: Steve Drake on accesso’s expanding portfolio


In Depth



Mundo Amazonia: Exploring Bellewaerde Park’s new themed area for 2024



© Kazoo 5 Limited 2024
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Formula 1 and Tottenham Hotspur partner on world-first karting experience | Planet Attractions
news

Formula 1 and Tottenham Hotspur partner on world-first karting experience

Formula 1 and Tottenham Hotspur are joining forces to deliver a first-of-its-kind karting experience that will allow people of all abilities to feel as though they are part of an F1 Grand Prix




F1 Drive is a first-of-its-kind karting experience coming to London in 2024   Credit: F1 Drive

Tottenham Hotspur has announced a partnership with Formula 1 that will see the Premier League football club open a world-first in-stadium karting facility branded under the F1 banner.

Part of a 15-year strategic partnership between the London club and Formula 1, the experience aims to create an authentic F1 experience for drivers of all ages and ability levels.

Featuring both adult and junior race tracks, as well as dual karts to cater for accessibility requirements, F1 Drive - London will create an immersive experience designed to emulate the feel of an F1 Grand Prix.

To recreate the feel of driving an F1 car, each kart will be fitted with immersive audio, with sound effects taken from onboard recordings of the cars of Lewis Hamilton, Max Verstappen and Charles Leclerc during an F1 Grand Prix. Drivers will also hear commentary from David Croft and Naomi Schiff, as well as live driving tips as they manoeuvre round the race track.

Also taking from F1, the advanced karts will feature a simulated ‘DRS’ (Drag Reduction System) button on the steering wheel, which will allow greater speed when close to a competitor in front for dramatic overtakes. Karts also feature a ‘boost’ button, which will deliver additional power for short bursts of time and will recharge during a session.

The steering wheels are also advanced, with an 18cm LED display, providing data and updates to the driver such as lap times, intervals, boost level and flags.

Finally, timing screens, sector times and colours matching official F1 broadcast graphics add to the experience.

“We wanted to create a karting experience that truly captures the feeling and atmosphere of Formula 1 and offers an accessible entry point to our sport for as many people as possible, and F1 Drive – London is going to deliver on this vision and more,” said Jonny Haworth, director of Commercial Partnerships for Formula 1.

“Whether you’re just starting out on your motorsport journey with your eyes set on the F1 Grid or are looking for a great day out with family and friends, F1 Drive – London can deliver an authentic F1 experience for all.

I’m excited to see the karts launch and track testing begin, and I can’t wait to see our fans hitting the track in the new year.”

The experience is confirmed to open in 2024, with details on an official opening date and ticket sales to be announced in the coming weeks.


 



© Kazoo 5 Limited 2024