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FORREC and Sun Group have formed a long-term strategic partnership to develop world-class tourism projects in Vietnam
Tom Anstey | Planet Attractions | 22 Aug 2022
FORREC and Sun Group will work together on experience and entertainment-focused projects across Vietnam Credit: FORREC
Experience design firm FORREC has announced a long-term strategic partnership that will see the company create new experiences in the Vietnamese market for tourism development firm Sun Group.
Established in 2007, Sun Group was founded in Vietnam as a local business enterprise, going on to become one of the country’s leading developers across the entertainment, hospitality, infrastructure and real estate sectors. Among its properties, the company owns and operates a number of leading theme parks and entertainment complexes, including Sun World Ba Na Hills, Asia Park, Sun World Fansipan Legend, Sun World Ha Long, Sun World Phu Quoc, Sun World Ba Den Mountain, Sun World Cat Ba.
The new partnership, says the two companies, will bring together “a shared love for design and entertainment; industry leadership; deep skills in strategy and design; and extensive understanding in building transformational experiences”.
Through the agreement, FORREC will provide Sun Group with executive-level support and a dedicated team to provide local coordination and project design, as well as thought leadership and industry knowledge. In turn, Sun Group has designated FORREC as the company’s first-priority international design consultant in Vietnam for all experience and entertainment-focused projects.
“Partnering with Sun Group to deliver exceptional designs, programming, and strategies will allow us to create transformational guest and visitor experiences in Vietnam,” said Cale Heit, president, and CEO of FORREC.
“After collaborating for over six years and on dozens of projects, it felt natural to combine our breadth of experiences and knowledge and finally make our long-standing relationship official. Together, working as one team, we will unlock the full potential of experience design and strategy, ensuring continuity, efficiency, and innovation in all our projects.”
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