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The European Commission is inviting tourism destinations across Europe to showcase their innovative sustainable tourism practices, with the launch of the 2025 edition of the European Green Pioneer of Smart Tourism competition.
Tom Anstey | Planet Attractions | 02 May 2024
The European Commission is inviting tourism destinations across Europe to showcase their innovative sustainable tourism practices, with the launch of the 2025 edition of the European Green Pioneer of Smart Tourism competition.
Building on the legacy of the European Destinations of Excellence (EDEN), the European Green Pioneer of Smart Tourism competition provides a platform for Europe's most sustainable tourism destinations to showcase exemplary initiatives.
Based on the principle of promoting the development of sustainable tourism in smaller destinations that bring value to the economy, the planet, and the people, the competition will see the winner become known as a pioneer of smart and sustainable tourism with expert communication and branding support given throughout 2025.
The competition is in its second edition, with the 2024 award going to Grosseto in Italy. The competition is open to cities with a population between 25,000 and 100,000 people.
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