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British Golf Museum reopens under new name following 18-month redevelopment

A redesign of the former British Golf Museum has been spearheaded by Mather & Co, who worked alongside the museum’s curators to develop a series of interactive digital experiences




The museum closed at the beginning of 2020 for the 18-month redesign project   Credit: Mather & Co

The R&A World Golf Museum, formerly the British Golf Museum, in St Andrews, Scotland, has reopened following an 18-month redevelopment.

The redesign was spearheaded by Mather & Co, an England-based design consultancy specialising in museum exhibition design.

The company was tasked with creating content for several galleries throughout the museum and worked alongside the curatorial team to develop interactive digital experiences, AV, 3D design, graphics, themes and engaging storylines.

Aiming to immerse visitors in the history and heritage of the sport, the new experiences include a state-of-the-art projection show about the history of The Open, as well as a display of some of the oldest golf clubs in the world. Guests can also learn to play golf with Scottish golfer Catriona Matthew, while a new digital experience teaches them how to putt a golf ball under pressure.

“Our goal was to reimagine the golf heritage experience; making it appealing to established golf fans, whilst attracting and educating those new to the sport,” said Angela Howe, director of Museum and Heritage at R&A.

“The refurbishment of the galleries provides a modern backdrop for people to learn about gold’s heritage via immersive, interactive and interesting exhibits.”

Leanne Clydesdale, project interpretation manager at Mather & Co, said: “Working alongside the team from The R&A, we helped to develop the content for the museum. Together we have created a museum, which is accessible to both golf lovers and new fans alike, and celebrates the past, present and future of the sport.”

Phill Anderton, executive director and chief development officer at The R&A, said: “Golf is synonymous with St Andrews – it was first played here in the 1500s and The Old Course was the first 18-hole course in the world, so it’s fitting that The R&A World Golf Museum resides just steps from its first tee.

“Golf is rich in tradition, which has been built through centuries of enjoyment. It’s these traditions and the evolution of the game which are explored in the galleries of The R&A World Golf Museum.”

Exhibits include a display of the oldest golf clubs in the world   CREDIT: MATHER & CO


Mather & Co created interactive and digital experiences for several of the museum’s galleries   CREDIT: MATHER & CO


The museum immerses visitors in the history of the sport, which dates back to the 1500s   CREDIT: MATHER & CO



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Opinion In depth Video LIVE
British Golf Museum reopens under new name following 18-month redevelopment | Planet Attractions

news

British Golf Museum reopens under new name following 18-month redevelopment

A redesign of the former British Golf Museum has been spearheaded by Mather & Co, who worked alongside the museum’s curators to develop a series of interactive digital experiences




The museum closed at the beginning of 2020 for the 18-month redesign project   Credit: Mather & Co

The R&A World Golf Museum, formerly the British Golf Museum, in St Andrews, Scotland, has reopened following an 18-month redevelopment.

The redesign was spearheaded by Mather & Co, an England-based design consultancy specialising in museum exhibition design.

The company was tasked with creating content for several galleries throughout the museum and worked alongside the curatorial team to develop interactive digital experiences, AV, 3D design, graphics, themes and engaging storylines.

Aiming to immerse visitors in the history and heritage of the sport, the new experiences include a state-of-the-art projection show about the history of The Open, as well as a display of some of the oldest golf clubs in the world. Guests can also learn to play golf with Scottish golfer Catriona Matthew, while a new digital experience teaches them how to putt a golf ball under pressure.

“Our goal was to reimagine the golf heritage experience; making it appealing to established golf fans, whilst attracting and educating those new to the sport,” said Angela Howe, director of Museum and Heritage at R&A.

“The refurbishment of the galleries provides a modern backdrop for people to learn about gold’s heritage via immersive, interactive and interesting exhibits.”

Leanne Clydesdale, project interpretation manager at Mather & Co, said: “Working alongside the team from The R&A, we helped to develop the content for the museum. Together we have created a museum, which is accessible to both golf lovers and new fans alike, and celebrates the past, present and future of the sport.”

Phill Anderton, executive director and chief development officer at The R&A, said: “Golf is synonymous with St Andrews – it was first played here in the 1500s and The Old Course was the first 18-hole course in the world, so it’s fitting that The R&A World Golf Museum resides just steps from its first tee.

“Golf is rich in tradition, which has been built through centuries of enjoyment. It’s these traditions and the evolution of the game which are explored in the galleries of The R&A World Golf Museum.”

Exhibits include a display of the oldest golf clubs in the world   CREDIT: MATHER & CO


Mather & Co created interactive and digital experiences for several of the museum’s galleries   CREDIT: MATHER & CO


The museum immerses visitors in the history of the sport, which dates back to the 1500s   CREDIT: MATHER & CO



 
© Kazoo 5 Limited 2021