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Abu Dhabi’s culture and tourism board has revealed ambitious plans to grow its tourism economy to 24 million visitors a year
Lauren Heath-Jones | Planet Attractions | 03 Jul 2023
The plan was announced by Saood Al Hosani (pictured) undersecretary of Department of Culture and Tourism – Abu Dhabi Credit: PR Newswire
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has revealed ambitious plans to grow its tourism economy to more than 24 million visitors per year.
The news was announced during a press conference, held by DCT Abu Dhabi undersecretary Saood Al Hosani, unveiling the department’s growth roadmap for 2023.
This year’s roadmap aims to ‘promote, protect and progress’ the emirate’s growing culture and tourism sectors.
Other goals announced included plans to raise community awareness of Emirati heritage by 80% and increase visits to Abu Dhabi’s heritage sites to four million visitors a year.
It forms part of a wider strategic goal that aims to foster a strong national identity, nurture talent and develop a robust and innovative cultural scene.
The department also plans to continue developing policies that preserve Abu Dhabi’s heritage, including museums and cultural sites, and to curate visual and performing arts programmes to attract a diverse audience both domestically and from around the world.
The plans come following a successful 2022, which saw the emirate attract more than 18 million visitors, a 17% increase from the year before, which DCT – Abu Dhabi attributes to the “innovation, resilience and integration” of Abu Dhabi’s culture and tourism sectors.
“With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress the culture and tourism sectors in Abu Dhabi,” said Al Hosani.
“We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive.
“Our purpose is to share Abu Dhabi with the world and enrich lives.”
Tourism
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